say anything’d

Brand Action/Social

When a Domino’s super fan broke up with us, we broke out the silver screen’s ultimate “take me back” move.

My Role: I was brought into a room by three people who made a lot more money than me. They showed me the Esquire article. I immediately asked “Have you seen Say Anything?” and showed them a picture with John Cusack holding a boombox. They made some calls. We made it happen the next day. Alex Bogusky gave me $100 for this idea. I spent it trying to find another job.

Michael Murphy AD